Regardless if you’re a chiropractor, dentist or any other health care provider, you have the same challenges that any small business has: get more new paying patients. During a time where our economy is facing difficult times, you may find that patients are spending less time and less attention on their own health. Do you recall the marketing course you took in chiropractic? Of course not, because there wasn’t one. In order to do marketing for your business, no one told you how difficult it would be to remain focused on what you’re good at, helping patients, at the same time doing marketing.
You may be like many other small businesses during this difficult financial time. Commonly, business owners cut back on their marketing efforts and budget. This can mean peril. This is the very time that you should dig deep into growing your profits. It feels a bit counter intuitive, by focusing on growing your patient base, continuing your brand recognition and paying attention to your marketing, you will likely soar over your competition at the end of the race.
One of our clients, a Wichita chiropractor, took this to heart. He focused on redesigning his website. He streamlined the look, branded with a strong image and began to use relevant information for his new patients. He even added online scheduling to increase the ease of doing business with him.
So, if you haven’t looked at your website lately, this may be the perfect time to do so. If you have disregarded the internet in the past, today is the day to realize what it’s costing you. There are more than a million searches in a monthly basis, yes a MONTH.
Make sure you are positioned for your prospective patients to find you. Do you have something you can share over video? Show them a tour of your office. How about new patient paperwork? Let them download it or fill it out right on your website. These are great angles to include in your online presence.